(Q) – How thin is the LightEffects product?

(A) – LightEffects has two power options which influence the thickness of the product. One version uses a thin, solid-state, lithium polymer battery and is approximately .95 mm thick. The other version uses an alternative thicker, inflexible power source and it is approximately 2.2 mm thick. Depending on the requirements, and the look and feel of the specific solution requested, the thickness of the solution will be dictated by the power option used.

(Q) – Will LightEffects meet postal standards for thinness and flexibility?

(A) – Yes. Both our power options can be used for direct mail products and have passed the USPS certification tests for bulk rate mail.

(Q) – How much more consumer interest is generated with the LightEffects product?

(A) – As with any advertisement, results will vary, but even with simple, multi-dimensional advertising the results are more than double a flat advertisement. We have seen results and studies that show more than 90% of consumers recall products that are advertised using illuminated technology. Anecdotal evidence points to a three-fold or more improvement in terms of consumers’ ability to recall a particular product when advertised with interactive components such as LightEffects.

(Q) – What is the cost of this product?

(A) – Price will vary depending on the complexity and number of LightEffects panels used in the solution, but in general, prices will typically range from $2.00 to $4.00 per unit.

(Q) – What is the minimum purchase quantity?

(A) – Typical volume breaks are 25K, 50K, 100K, 250K, 500K, 1 Million +, but we will consider projects as low as 5,000 units.

(Q) – Who designs the graphics/advertising/packaging?

(A) – Your graphic designer or advertising agency may use existing graphic design programs to create the solution.  PMT will provide the templates and tools to easily integrate LightEffects into the advertisement.  PMT also offers turn-key solutions for all aspects of the project from design to printing.

(Q) – How long will the product last?

(A) – As with any battery-powered product, the frequency between activations will dictate how long the product lasts. Depending on the sequencing program, size, and number of LightEffects panels, this product is typically rated for a minimum of 150 activations. If the product remains unused, the batteries will last up to three years.

(Q) – Who integrates the PMT inlay with the printed material?

(A) – The inlays can be delivered to your printing company and assembled by your printer, or you can retain PMT to assist you. The finished product will be completed and delivered from Mexico or Thailand to your distribution center of choice.

Have additional questions or want to talk with a representative call (863) 904-1451 or contact us today.